QUALITY CLOUDS

Not a digital project but a digital soul. This is a branding project for a SaaS company based in Barcelona and London made working @ Mortensen.

Problem
Quality Clouds had a provisional logo. The goal was to find a visual concept beyond the brand's name.

Position
UX/UI designer

Process
empathize, concept, art.

Solution
Getting insights in workshops and interviews with the entire team helped to understand the company's basis. The final work came after looking all details.

Fonts
Combination: Meridian for titles, Rubik for text blocks.

Colors
Brown (brand) and black to emphasize pictures

Concepts

Magnifier

Satisfaction

Pie charts

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