SANT VICENÇ DELS HORTS

A Branding project for a village near Barcelona to promote economical and social areas of the town hall. Worked @ Mortensen.

Problem
Sant Vicenç dels Horts didn't have an identity to be identified somewhere else.

Position
UX/UI designer

Process
Emphasize, concept, art.

Solution
Surveys to get insights from inhabitants. Transform quality data into specific details based on some particular feelings. Was important to empathize. Exclamation mark represents membership, green color takes to nature and its proximity to the river and everybody recognizes the name of the town by its acronym: 'SVH'. 

Fonts
Graphik for every readable text

Colors
Brown (brand) and black to emphasize pictures

Concepts

River

Metropolitan

Membership

Variations
An identity for every town’s hall area

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